Monday, September 2, 2013

Project Management Defined


A discussion of the definition of project management from some of my earlier works might be a useful foundation for some of the blogs I intend to provide over the next couple months. I hope you enjoy and participate in this process.

Russ

“Project management is the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements” (Project Management Institute, Inc. p. 2013). This simple definition represents a compromise that resulted from intense discussions within the Project Management Institute (PMI) during the 1980’s. One of the priorities of PMI during this time was the development of project management as a profession. Although debate continues on whether project management is a profession with an enforceable code of conduct and other traditional criteria for recognition as a profession, the development of the Project Management Body of Knowledge and the project management certification that derived from these efforts, helped promote the understanding and development of the project management field.

The discussion about what should be included in the definition of project management included debates about the purpose of project management. Is the main purpose to meet client’s expectations or is the main purpose to meet the written specifications and requirements? This discussion around meeting project requirements was not easily settled. If it is assumed that the project client is the one that defines project requirements, then maybe project management is the application of knowledge, skills, tools, and techniques to meet client requirements or client expectations. PMI’s definition of project management does provide a good understanding of project management but it does not help us understand project success. For that, we must include the client.

Meredith and Mantel (2000) discussed project management in terms of producing project outcomes within the three objectives of cost, schedule, and specifications. Project managers are then expected to develop and execute a project plan that meets cost, schedule, and specification parameters. According to this view, project management is the application of everything a project manager does to meet these parameters. This approach to defining project management shares PMI’s focus on the project outcomes in terms of requirements.

Meredith and Mantel added a fourth aspect of project management—the expectations of the client. One client-centered definition of project management is the application of knowledge, skills, tools, and techniques to meet or exceed the expectations of the client. This definition focuses on delivering a product or service to the client that meets expectations rather than project specifications. It is possible to meet all project specifications and not meet client expectations or fail to meet one of more specifications and still meet or exceed a client’s expectation. 

Meredith and Mantel discussed a tendency noted by Darnall ( 2007) that expectations often increase during the life of a project. Meredith and Mantel suggest that this is a form of scope increase. A project scope is a carefully crafted document that reflects the performance specifications of the project deliverables. Defining the project scope and managing scope change is a very different process than developing an understanding of a client’s expectations and managing those expectations. Darnall focused on defining and managing client expectations as a critical project management skill that is distinct from scope development and management.

Client expectations encompass an emotional component that includes many client desires that are not easily captured within a specification document. Although closely correlated with project specifications, client expectations are driven by different needs. It is possible for a project team to exceed every project specification and the project end up with an unsatisfied client. 

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